7 Notable Social Media Ideas for Political Campaigns

(Ad) As long as politics has existed, people running for office have looked for the most effective ways to connect with their potential voters – to share their ideas, build a personal connection, and get them to turn out to vote.

For a long time, in-person events were the way to win. But today, with a wide variety of online platforms to choose from, political campaigns are increasingly turning to social media channels to talk to and inspire voters.

However, planning a political social media campaign can feel a bit overwhelming if you’re new to it. There are more rules to follow for a campaign than for a typical user. And you want to avoid wasting time and money creating content that doesn’t achieve your goals.

So how can you get inspired (and informed) before launching your next campaign? Here are 7 of the best social media examples for politicians to get your creative wheels turning.

Political Social Media Marketing Overview

Political marketing via social media is all about creating authentic relationships with voters and constituents. Unlike with a TV ad or mailer, you can have two-way conversations on social media and share more about what makes your candidate the best choice in an upcoming election. No wonder the role of social media in politics has grown so rapidly.

And you won’t need to spend much, or anything at all, to grow your campaign’s reach and following on social media channels if you choose not to. You can create free, organic content and share it to increase awareness and passion for your campaign.

One important thing to remember about using social media as a political tool is that many platforms have restrictions on how campaigns can use their platforms. These restrictions have been put in place to ensure your political content is genuinely coming from the campaign itself or the politician you’re campaigning for.

Most of these restrictions are around whether paid advertising is or isn’t allowed for political campaigns. Facebook and Instagram allow campaigns to run paid ads, but you’ll only be able to post organic content on Twitter and YouTube. You can still get great reach on organic content if you ensure it’s engaging, informative, and resonates emotionally.

Facebook, Google, and Twitter also require political campaigns to verify their accounts before publishing ads to ensure that politicians are not misrepresenting themselves. This process can take a few weeks, so get started as soon as possible.

In general, paying heed to the biggest do’s, and don’ts of political social media will help you stay effective and in compliance.

Social Media Policies on Misinformation in Political Ads

In the last few years, social media platforms have been working harder to keep misinformation from spreading widely on their channels – no small task when you remember how much content users create every day.

But platforms can’t fact-check every single claim, so they tend only to take down the most seriously false claims. Be sure to stick to the truth even if it gets you fewer clicks, and you’ll stay on the right side of social media platform policies.

7 Social Media Examples for Politicians

There are plenty of social media political marketing examples, but browsing through every channel for every politician would take years. Check out this list of the best examples for inspiration for your political campaign, including why each one works well and what you should take away from it.

1. Engage the public via live videos

House Representative Alexandria Ocasio-Cortez (D-NY) is a very skilled user of social media in politics. She frequently goes live on Instagram and Facebook to share what’s happening in the House at the moment or to break down a complicated political topic into simple terms for her supporters.

Since these videos are released immediately, they help engage her voters and base in the moment and capture what’s happening in real-time. This sense of urgency can be helpful in today’s fast-moving political world.

2. Embrace the power of recorded videos

Senator Mitt Romney (R-UT) has been in public service for a long time – but he’s not afraid to use newer social media channels to engage with his voters and base. And his most recent viral recorded video referenced the popular TV show Ted Lasso and was widely shared and viewed.

Recorded videos are a great option for politicians who aren’t yet comfortable going live and speaking off-script because you can do multiple takes and polish the final content. And they can add polish and even some low-key effects to a feed full of live moments – having a mix of styles of content keeps things fresh.

3. Don’t count out “younger” social platforms

@bernie We can save lives and money if we make sure that all our people have the best quality masks available to them free of charge. #masksforall #covid ♬ original sound – Bernie Sanders

Bernie Sanders is 80 years old, but he’s not afraid to use social platforms popular with younger users – he is quite active on Gen Z’s favorite social channel TikTok. He shares a variety of content, including polished campaign videos, clips of tv appearances, and unscripted videos shared in the moment.

His feed shows that there are various ways to create and share organic social media content on every social platform, including ones you might be tempted to write off as too youthful. People of all ages are active on social media these days, so experimenting with different platforms could pay off unexpectedly.

4. Put your fundraising efforts front-and-center

Jon Ossoff is a political candidate who doesn’t hesitate to fundraise using his social media channels when it’s appropriate. This Facebook post is a good example of how to naturally (but clearly) embed a call-to-action for fundraising in social media posts.

While social media channels are terrific for engaging in conversations and sharing your personality with voters, don’t forget that you can also use them to raise money for your campaign at the same time. If your voters are passionate, you can make it easy for them to donate while they’re scrolling through Facebook in the morning while they drink their coffee.